BMW is constantly unveiling something new as it works to supersede Chico customer demands and remain a leading competitor in the automotive industry. For Spring, BMW enthusiasts will want to watch for dynamic EV models and updates to existing models. Learn more below.
Customers around North California searching for the perfect balance of track-ready performance and daily livability will find a BMW M model the perfect companion. Take a look at our incredible M model inventory today.
The change of season is the perfect time to get your vehicle to the service center before the weather takes a turn for the worse. Here are a couple things to consider about getting servicing now.
Like many other BMW drivers you want the best for your BMW. So when it comes to getting new parts take advantage of the parts department here at BMW of Chico. We have a fully stocked inventory of parts that come straight from the factory and have many advantages to offer.
BMW has been making some changes in its North American agencies and around the world. After leading sales and marketing in the Western region, on Aug. 1, Charles Silva became the regional Vice President of the Western region. He previously spent years in Woodcliff Lake growing the brand’s customer orientation, satisfaction, and operations. Silva joined BMW 24 years ago as an information technology project manager, and he was part of the group that helped launch the company’s financial services division in the U.S...
Imagine that you’re an artist and someone offers you a trip to any destination in the world. Your sole responsibility once you arrive? Just enjoy the local scenery and create art to your heart’s content.
Sounds like a dream, doesn’t it?
For one fortunate artist, however, this will be a reality in early 2016. Through a partnership between Art Basel and BMW, one of three shortlisted artists will be given the opportunity.